Privacy Policy

Privacy Policy

Last updated: April 25, 2025

This Privacy Policy describes how VAARON LIMITED, trading as MADAME DIAMOND ("we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://www.madamediamond.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to any individual using our Services, whether as a customer, site visitor, or otherwise.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on this page with a new "Last updated" date. Please check this page periodically to ensure you are aware of any changes.

2. Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services.

a. Information You Provide Directly:

  • Name, email, billing/shipping address, and phone number
  • Payment information (e.g., card details, PayPal details – securely processed by Shopify, Stripe or PayPal)
  • Account login credentials (if applicable)
  • Order and return details
  • Messages, reviews, referrals, or customer service interactions

b. Information Collected Automatically:

  • Device type, browser type, IP address
  • Referring URLs and search terms
  • Web pages viewed and session duration
  • Your interactions with the Site (clicks, scrolls, etc.)

Collected via cookies, log files, web beacons, pixels, and other tracking technologies.

Learn more about cookies at: http://www.allaboutcookies.org

c. Information from Third Parties:

  • From vendors such as Shopify, analytics providers (e.g. Google Analytics), payment processors, marketing platforms (e.g. Meta, Klaviyo), and delivery companies
  • From marketing partners and affiliates

3. How We Use Your Personal Information

We use the information we collect to:

  • Provide and fulfil orders and transactions
  • Communicate with you (e.g. confirmations, customer service)
  • Create, manage, and maintain your account
  • Process payments and arrange shipping
  • Screen for fraud and secure the Site
  • Send marketing communications (with your consent)
  • Analyse website performance and user behaviour

Legal basis for processing under GDPR (where applicable):

  • Your consent (Art. 6(1)(a))
  • Performance of a contract (Art. 6(1)(b))
  • Compliance with legal obligations (Art. 6(1)(c))
  • Legitimate interests (Art. 6(1)(f))

4. Shopify as Data Processor

Our store is hosted on Shopify Inc., which provides the online e-commerce platform that enables us to sell our products. Shopify securely stores your data and processes it according to their privacy policies:

5. Sharing Your Information

We may share your information with:

  • Service providers (e.g., Shopify, payment gateways, shipping partners, email services)
  • Marketing and analytics partners (e.g., Google Analytics, Meta)
  • Legal and regulatory authorities, if required
  • Business partners and affiliates, with your consent or where legally permitted
  • In the event of a business transfer (e.g., merger or sale)

We do not sell or rent your personal information.

6. Cookies & Tracking

We use cookies and similar technologies to personalise your experience, analyse usage, and serve targeted advertisements. You may disable cookies in your browser settings, but this may affect certain Site functionalities.

More cookie info: https://www.shopify.com/legal/cookies

7. Your Rights (UK / EEA Residents)

If you reside in the UK or EEA, you have the right to:

  • Access personal data we hold about you
  • Request correction or deletion of your data
  • Object to processing or request restriction
  • Withdraw consent for marketing
  • Request data portability

To exercise your rights, contact us at: contact@madamediamond.com

You may also complain to the Information Commissioner’s Office (UK) or your local data protection authority (EEA).

8. International Transfers

We may process your personal data outside your country of residence. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs).

9. Retention

We retain personal information as long as necessary to fulfil the purposes for which we collected it, including legal, accounting, or reporting obligations.

10. Children’s Privacy

Our Services are not directed to children under 16. We do not knowingly collect personal data from minors. We will delete it if we become aware that a child has provided us with personal data.

11. Do Not Track

Our Site does not respond to Do Not Track signals from browsers. To learn more, visit: http://www.allaboutdnt.com

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us:

Email: contact@madamediamond.com
Address: VAARON LIMITED t/a MADAME DIAMOND, 228a First Floor, High Street, Bromley, Kent, BR1 1PQ, United Kingdom